Scenic Homes, Inc. was in need of real-time reports to analyze and manage traffic to its communities and Web site. They did not have a sophisticated method of tracking that could provide relevant reports based on daily visitors. Scenic chose the sales component of Builders CoPilot because of its real-time, Web-based information that can be accessed from anywhere and is updated continuously.

The new customer relationship management (CRM) software was implemented in early 2008 and is currently being used in the Charlotte and Triad area markets of North Carolina. The Raleigh market is “shadowing” the implementation and will likely begin using the software later this year. Sherry Strohl, vice president of sales, is using the software to learn from their traffic.

“I want to know if the traffic we are seeing is the right type and what trends emerge from our traffic. We can develop a marketing plan for the future based on this traffic analysis,” said Strohl.

Strohl joined Scenic in February and plans to implement the various features of the sales component over time. “Eventually being able to send out e-mail blasts, thank-yous and follow-up communication to all traffic will be great instead of doing it all by hand,” said Strohl. She is also eager to use the software to auto-fill contract documents which will decrease time spent and overall errors. 

This is the first software of its kind for Scenic Homes. According to Strohl, the transition to using Builders CoPilot was pretty simple and easy to learn. She especially likes that now, her team is able to pull data from wherever they are, and everyone has access to the same information.

Scenic Homes is a large-volume, residential production builder headquartered in metro Atlanta. They build new homes in 71 communities throughout the Southeast, including Ft. Mitchell, Ala.; Atlanta, Ga.; Charlotte, Raleigh and the Triad area of North Carolina; and Rock Hill, S.C. Scenic Homes was recently ranked 56 in the nation on the “Top 100 National Builders” of 2007 list, released by Builder Magazine.