Comstock Homes believes that in production building, it’s all about efficiency. They want to be as efficient as possible in order to save money. After using several other comparable software products, they switched to Builders CoPilot. The change resulted in the ability to see things differently and adjust their business as needed.

“We were looking for an all-inclusive program,” said Mike Twiss, president of Comstock’s Raleigh Division. “We wanted something with all of the components in place, rather that having to piece it together.”

The Builders CoPilot customer relationship management (CRM) solution allows Comstock to use its existing data housed in J.D. Edwards software. Builders CoPilot can extract the data and integrate the information into Builders CoPilot’s single database, which saves money through increased efficiency and decreased errors. For example, Comstock retains all of its current data regarding sales, purchasing, contractors, accounting, staff, and prospects, and then uses it to auto-fill vital business documents with Builders CoPilot’s integrated database.

Comstock implemented all components of Builders CoPilot, but the sales module is the most popular. The entire company can track prospects from the first time they are entered into the system until the final contract is written.

“It’s given us the ability to keep in touch with our prospects,” Twiss said. “With email blasts that provide information about sales and specials, as well as automatic follow-ups, we’re able to keep our name and face in front of the customer.”

Comstock would advise other home builders to consider Builders CoPilot as a flexible solution to bring integration to their daily operations. “It’s multidimensional. It’s an all-inclusive program that runs your business from start to finish,” said Twiss. Comstock also uses the CRM software to design one plan for multiple subdivisions and implement different options for homes depending on local market conditions and local regulations.

Established in 1985, Comstock Homebuilding Companies, Inc. is a publicly traded, diversified real estate development firm. The company currently markets its products under the Comstock Homes brand in the Washington, Raleigh, N.C., and Atlanta metropolitan areas.